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Citation

Davison, Sallows, Hudson, Mitkov and Apostolopoulos (2023a, October 05). Salience and Staying Power . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/salience-and-staying-power


Research papers

Moving from Data-Driven to Deeper Human Understanding

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumerhealthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such,we are transforming the way that we do business,...

Catalogue: Future-Proofing and Foresight
Authors: Liz Haas-Pietronave, James Sallows
Company: GSK
April 14, 2022
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Citation

Haas-Pietronave and Sallows (2022a, April 14). Moving from Data-Driven to Deeper Human Understanding. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/moving-from-data-driven-to-deeper-human-understanding